︎aka “dani”

︎ aka badguy studio

daniela friedson-trujillo

xr design director

home   work    play   contact


Hi! I’m a multi-disciplinary visual designer and creative technologist with over a decade in graphic design experience, and 5+ years in complex application design where I’ve worked with clients such as the NCAA, The Coca-Cola Company, Warner Bros, ATT, and Ledios. I’m currently located in NYC︎ and working as the Director of Design for Brightline Interactive, where I’m leading a highly-collaborative creative team in building interactive and extended reality experiences at events, permanent display areas, and simulation environments. 

Check out some of the work my team and I have designed at Brightline Interactive  ︎︎︎

︎  daniela@badguy.studio